Why the increase in mobile browsing usage is important for your personal injury firm

Bob Dylan sang, “The Times Are A-Changing.”, and while its doubtful he was referring to our online browsing habits, its no less fitting. Change is obviously happening all around us. Emerging technologies are forcing us to change the way we not only market to the new tech-savy masses, but how we continue to engage them once we have their attention.

One thing is for sure. It’s becoming more and more difficult for personal injury attorneys to reach people through traditional web browsing. The main reason being that since the introduction of the smartphone in 2008, web browsing has been in a steep decline, seeing an average 22% reduction in usage each year. A pivotal moment came in 2016 when mobile browsing world-wide actually exceeded that of PC web browsing for the first time. And while in the US that shift has yet to occur, it is anticipated that by 2020, mobile browsing will account for more than 75% of web traffic here in the states.

The key factor in the growing trend of mobile browsing is accessibility. People now have the internet in their pocket or purse and can access information at any time. PC sales have declined in the United States by 100 million units in the past 5 years, while smart phone sales have risen by 9% in just the 1st quarter of 2017 alone. An impressive number considering Apple always releases new versions of it’s iPhone in the 3rd quarter of each year.

Even more surprising in considering these browsing statistics is that when people use their smartphone during non talk/text usage, only 10% of that time is spent browsing, the rest is spent on mobile apps. This tells us that if given the opportunity, people prefer a one-stop shop solution to meet their needs – whatever they may be, even if that need is for an attorney. And this is exactly why Personal Injury firms need a mobile app.

Strategic App Solutions Inc. can create for your firm a mobile app that gives you immediate notification when your clients have been in an accident. It provides your clients with all the resources and instructions they need to collect data from the scene. Best of all, this information is shared with your firm in real-time. This includes photos, location, witness information, insurance details, police reports and much more. Your app will provide your client’s peace-of-mind with access to local emergency services, like the location to the nearest hospital, police station, or a tow truck company. They can also call 911 at any time.

Your new app is available for iPhone and Android, and can be ready for download in as little as 30 days. To learn more about these features, and additional marketing opportunities your very own app can provide, visit the  CrashApp™ product page, or call Strategic App Solutions Inc. at (727) 393-8351.

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